The new primer in make-up is proper skin prep!

Professional make-up for a senior photo session.

Learn what the new dialogue is on skin prep over primers.

Yes, skin prep has become the new primer!

Increasingly important in makeup applications, even surpassing traditional primers in many routines. Instead of relying solely on primers to create a smooth canvas, makeup artists and enthusiasts are emphasizing the importance of skincare steps— such as cleansing, moisturizing, and applying SPF or hydrating serums-to ensure the skin is healthy, hydrated, and smooth.

Proper skin prep can help makeup adhere better, improve texture, and enhance longevity. It allows for a more natural finish and avoids common issues like patchiness or cakey makeup.

Additionally, skincare products tailored to individual skin types (like mattifying moisturizers for oily skin or combination in the t-zone. Using the right skin prep allows for more longevity and the ability to endure different weather climants. This is especially important for brides.